Macy's Believe Day

MACY’S CELEBRATES NATIONAL BELIEVE DAY WITH MORE THAN 60 “WISHES ACROSS AMERICA” PLANNED

Macy’s and Make-A-Wish® Alaska and Washington partner to enhance local Bellevue girl’s wish on National Believe Day!

WHO/WHAT:  Big plans are underway to welcome 12-year-old Brooke of Bellevue to Macy’s on the 4th annual “Believe” Day, December 14. Inspired by Macy’s beloved “Believe”* campaign, National Believe Day aims to inspire Americans to spread the spirit of generosity throughout the holiday season.

Macy’s will enhance Brooke’s wish to go to Spa Atlantis by providing her with an outfit and pampering her with a makeover to get her excited about her upcoming wish. The Bellevue Police Department is also getting in the spirit. Brooke will arrive at the Bellevue Macy’s in a police car, led by a police motorcade. She will be welcomed by adoring friends and family cheering her on and the Bellevue Police Honor Guard ready to greet her. The crowd will commence at the “Believe” Santa letter-writing station where Brooke will write her letter to Santa and deposit it in the “Believe”* mailbox. Onlookers and supporters will be encouraged to write their letters to Santa on the spot and the policeman and firefighters will collect the letters.

WHEN:  December 14, 2012 at 4 p.m.

WHERE:  Macy’s at Bellevue Square 
               Sixth and Bellevue Way entrance

               400 Bellevue Square

               Bellevue, WA 98004

MORE: *Macy’s “Believe” campaign invites children of all ages to mail their stamped letters to Santa using Macy’s red Santa Mail letterboxes. For every letter mailed, Macy’s will donate $1, up to $1 million, to Make-A-Wish. On National Believe Day, Friday, December 14,  Macy’s will double the donation by contributing an additional $1 to Make-A-Wish for every Santa letter received, up to $500,000,  above and beyond Macy’s $1 million goal. For more information about Macy’s “Believe” campaign, visit macys.com/believe. For “Believe” media materials, visit magicbulletmedia.com/MNR/MacysHoliday2012.

About Make-A-Wish Alaska and Washington

Since 1986, Make-A-Wish Alaska and Washington has granted wishes to more than 5,100 children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. This year, the local chapter will grant about 300 wishes. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can influence the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. For more information about Make-A-Wish Alaska and Washington and how you can share the power of a wish® please call 800.304.9474, visit www.northwestwishes.org or connect with us at www.facebook.com/northwestwishes or on Twitter @MakeAWishAKWA.