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Health & Fitness

Are Your Goals SMART?

SMART is a highly effective model used to achieve and hit your targets. The SMART philosophy is extremely useful and simple to use.

The next time you set a business goal, career goal or financial goal, think SMART.  It is a highly effective model used to achieve and hit your targets.

The SMART philosophy is extremely useful and simple to use. SMART can be applied throughout your entire business. Each department should have a SMART goal. It helps set the path to success because it assists you to set and achieve specific goals that have definable steps and actions.

What is SMART? It is an acronym that stands for Specific, Measureable, Attainable, Realistic and Timely.

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S – Specific: The goal must be clear and defined. It is unambiguous. It should be a goal that narrows down or pinpoints a certain achievement. A specific goal asks the six (6) "Ws":

Who – who is involved

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What – what do you want to accomplish

When – establish a time frame

Where – identify the location

Why – what is the specific purpose, reason or benefit to accomplish this goal

Which – identify the requirements and constraints

M – Measureable: This establishes a concrete criteria for measuring progress toward the goal. Measuring progress will keep you on track if you reach the target dates. They are achievements that will help you stay focus to reach your goal. A measureable goal answers three major questions:

How much?

How many?

How will I know when it is accomplished?

A – Attainable: A goal is attainable (within reach) if you plan your steps wisely and watch your timeline. This can be a stretch goal, but should not be one that cannot be accomplished. You build the attitudes, abilities skills and financial capacity to reach them. It helps to think “how” will the goal be accomplished?

R – Realistic: The goal should be within reach and realistic. It should be a relevant goal that represents an objective that is worth working towards.

Ask yourself the following questions:

Does this seem worthwhile?

Can it be accomplished?

T – Timely: A goal must have a timeframe to complete to establish a sense of urgency. A timely or time-based goal should be anchored with a specific date or time. 

Questions around "timely" are:

Can this be accomplished in eight weeks?

Can this be accomplished in eight months?

A great benefit of SMART goals is that it can also be applied to your daily life, and not just business.

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