Jimmy John's is a "Generation X" style gourmet sandwich shop. Founded in 1983, most locations center around college campuses and thus are run and operated by college students. Its menu contains roughly 20 different sandwiches that can be ordered either on 8-inch white hoagie rolls, whole wheat sliced bread or in a wrap. It also offers full meals with its own brand of chips (original, barbecue, salt n' vinegar and jalepeno) with water or a soft drink. Jimmy John's sandwiches are best characterized by their thinly-sliced, fresh deli meats and cheeses and homemade breads that give them a unique taste.