UNLOCK THE FUN FOR BACK-TO-SCHOOL WITH WESTFIELD SOUTHCENTER!

Westfield
Southcenter announces its 2013 Back-to-School consumer experience,
making Westfield the “got-to-be-there” destination for all back-to-school
shopping essentials and extra delights. Westfield will be the one-stop-shop for
parents and kids to get all the latest in fashion, style and accessories; the
smart way to kick-off the new school year with fresh supplies and the latest
technology; and a fun way to meet up with friends, attend special events and
win prizes online, in-center and in-store.

Beginning
in August, the campaign will come to life amidst a set of oversized, colorful
school lockers, designed for unlocking prizes, showcasing retailers’
merchandise and revealing surprises. For four consecutive days, shoppers will
have a chance to “unlock” combinations of must-have items, and enter to win
daily prizing both online and at the participating center. Daily winners who
open the locker by texting their Center’s special code to ‘51515’ can win an
iPad Mini and other great prizes.

Those who
can’t make the fun in person can participate by following local mom bloggers
and fashion vloggers, selected from each of the participating Westfield
locations, who will be sharing the fun and showcasing the Westfield
back-to-school experience on Facebook, Twitter, Instagram and YouTube. 
Plus, Westfield center Facebook fans will have the chance to win a $1000
back-to-school shopping spree simply by “liking” their local center on
Facebook.

Westfield
Southcenter will also be offering a bevy of on-site activities, including:
Fifth Harmony’s #HarmonizeAmerica Tour, with a special, enter to win meet and
greet with the band, and a meet and greet with Twin Make Up Tips’
vloggers, Monica and Shelby Church.

KISS
106.1FM’s Party Crew will be celebrating back to school at Westfield
Southcenter, and kids will get to enjoy available DIY crafts and a balloon
artist. Also, August 15th through September 15th, Southcenter will be hosting a Back
To School clothing drive to support foster kids with Treehouse—donate new or like-new items at participating retailers.

For more
information and updated information on Westfield’s back-to-school activities,
promotions and services, as well as information on entering the back-to-school
Facebook contest, visit www.westfield.com/southcenter.